Appleton's Best Local Flooring Store 

Welcome to D & M Flooring America, your trusted flooring and cabinetry experts in Appleton, Wisconsin. For over 45 years, we’ve been helping families and businesses create beautiful spaces they’re proud to call their own.

From our humble beginnings in 1976 to our newly renovated showroom today, one thing has never changed—our passion for exceptional service and high-quality flooring. Whether you dream of hardwood floors for your living room, luxury vinyl for your kitchen, or custom cabinets for your entire home, we have the expertise and selection to bring your vision to life.

Our Story: Rooted in Tradition, Growing with You

It all began in 1976 when Marty Van Zeeland and Dennis DeBruin teamed up to open D & M Flooring America. With years of hands-on experience in flooring installation, they built a store that combined practicality with inspiration—a place where quality products met expert advice.

Fast-forward to 2011, Bill Huss, Craig Verkuilen, and Kevin Pomeroy—who started their careers at D & M—took over ownership. With their leadership, we’ve embarked on an exciting new chapter while staying true to the values Marty and Dennis instilled. That’s why we’re still the go-to flooring destination for residents throughout the Fox Cities and beyond.

Over the years, we’ve continued investing in our business to serve you better. Our newly renovated showroom is designed to make your shopping experience as enjoyable as possible. Whether you’re selecting carpet for your bedroom or tiles for your shower walls, you’ll find everything you need in a relaxed, welcoming setting.

A Team You Can Trust

At D & M Flooring America, home projects can feel overwhelming. That’s why our friendly team is here to guide you every step of the way. From browsing to installation, we work hard to make the process smooth and stress-free. Our staff includes:

• Certified Installers: Skilled professionals dedicated to flawless results.
• Interior Designers: Experts who can help craft a cohesive look for your home.
• Sales Professionals: Friendly advisors who listen to your needs and recommend options that fit your lifestyle and budget.

No matter the size of your project, we pride ourselves on creating a personalized experience to help you make confident decisions. We see our customers as neighbors; nothing makes us happier than seeing your space transformed into something special.

Appleton’s Flooring Destination

We’re proud to be based in Appleton, WI—a vibrant, family-friendly community with much to offer. Whether you’re catching a show at the Fox Cities Performing Arts Center, walking the trails at Appleton Memorial Park, or exploring The History Museum at the Castle, there’s always something to do here. And when it’s time to relax at home, we’re here to make sure your space is as warm and inviting as this fantastic community.

Our showroom reflects the spirit of Appleton. It’s a place where innovation meets tradition, just like our city. With options from contemporary to timeless, we’re ready to help you find the perfect flooring or cabinetry to match your unique style.

What We Offer

At D & M Flooring America, we aim to meet your flooring, cabinetry, and home renovation needs. Here’s what you’ll find when you visit us:

Flooring Options:

• Carpet: Soft, luxurious options for cozy spaces.
• Hardwood: Elegant and durable choice for any room.
• Luxury Vinyl Flooring: Stylish and low-maintenance, perfect for busy families.
• Laminate Flooring: Affordable and versatile for today’s homes.
• Tile: Beautiful options for floors, backsplashes, showers, and walls.
• Custom Area Rugs: Add a touch of warmth and personality to your space.

Cabinetry and More:

• Custom Cabinets for Kitchen & Bath: Stylish, functional, and built to last.
• Rug Binding and Padding: For added comfort and durability.
• Heated Flooring Systems: Stay cozy even on the coldest Wisconsin days.

Additional Services:

• Free Room Measurements: Helping you plan with precision.
• Shower and Backsplash Installation: Add a splash of style to any space.
• Financing Plans: Making your dream home more accessible.

With such a comprehensive selection, looking elsewhere for your next home project is unnecessary.

Our Commitment to the Community

Appleton isn’t just where we work—it’s where we live. That’s why giving back is so important to us. Over the years, we’ve proudly supported local schools, charities, and events. Whether it's sponsoring a youth sports team or attending community festivals, we believe in building a stronger future for our neighbors.

Being involved in the Appleton community isn’t just something we do—it’s who we are. We’re grateful for the trust this community has shown us for more than four decades, and we look forward to serving you for many years to come.

Visit Us

We want you to feel at home when you step into our showroom. From the smell of fresh coffee brewing to our carefully arranged displays, every detail is designed to inspire. Whether starting a major renovation or simply looking to refresh a room, we’ll help you find the perfect solution.

Your Next Step

Drop by or give us a call to schedule a free in-home measurement. You can even browse our showroom online to get started. Whatever your project, we’re ready to help. At D & M Flooring America, your home is our priority!