About Us | Flooring America

Getting to Know Our Appleton Store

D&M Flooring America was established in 1976 by Marty Van Zeeland and Dennis DeBruin, bringing together their extensive experience in flooring installation to create a unique retail space featuring a design showroom and warehouse. Bill Huss, Craig Verkuilen, and Kevin Pomeroy, who had worked across various roles at D&M, assumed ownership in 2011, taking over from Marty and Dennis and ushering in a new era for the already esteemed business. Throughout its 35-year journey, D&M has undergone multiple expansions while steadfastly upholding a commitment to delivering only the highest quality of products and services.

Today, D&M Flooring America boasts a newly renovated design showroom offering an unparalleled array of carpet, luxury vinyl, hardwood, laminate, tile, and cabinets, catering to customers in the Fox Cities and beyond. Our team comprises of certified installers, interior designers, sales professionals, and support staff, dedicated to providing a seamless selection-to-installation experience. With a deep-rooted dedication to our reputation and a philosophy of being a place where referrals thrive, we prioritize understanding your needs and ensuring your satisfaction every step of the way.

D&M Flooring America is the place to go for:

Vinyl Flooring
Hardwood Flooring
Laminate Flooring
Carpet Flooring
Rug Binding
Ceramic Flooring
Sheet Vinyl
Cabinets/Kitchen and Bath

Additional Services:

Custom Area Rugs
Wall Tile
Carpet Padding
Carpet Remnants
Heated Floor Systems
Residential Flooring Installation
Commerical Flooring Installation
Heated Floor Installations
Shower and Tile Backsplash Installations
Custom Stair Runner Installation
Free In-House Room Measurement
Special Financing Plans

Stop in today to peruse our extensive array of exquisite surfaces sourced from reputable brands. Whether your taste leans towards contemporary elegance or timeless tradition, we have the ideal flooring and cabinetry solutions to elevate your renovation endeavors!

Proud To Be Locally Owned

When you support a store that is locally owned and operated like ours, you know that we understand your needs better and will take care of you at every step. You know you can trust us with your home improvement projects because your neighbors have — just read their reviews.

Empowering Communities

We’re proud to be part of a strong cooperative that invests in our community, sustains family businesses, bolsters our local economy, and supports friends and neighbors.

We Provide A Better Shopping Experience.

By coming together, local Flooring America stores are also able to benefit their customers with resources they wouldn’t have individually. They have access to an extensive selection of the finest flooring available, including hardwood, carpet, luxury vinyl, tile, laminate and more. Incredible buying power makes it possible to offer these high-quality floors at surprisingly affordable prices.